The framework links the values of health promotion to action. People in communities across British Columbia have the ability to define and act upon their own perspectives, orientations, concerns and aspirations. The framework demonstrates how funders can support this process by investing in the wisdom, actions and decision-making capacities of communities. The role of the funding body is to act as a resource and support for community-inspired action and thereby assist citizens in finding their own solutions for improved wellbeing and quality of life.