What are the issues that need to be addressed?
- There is no clear, coordinated and comprehensive vision of health promotion in British Columbia that sets it apart from prevention and illness care. Consequently, the values and strategies associated with health promotion action are often de-emphasized, overlooked or misunderstood.
- Acute care priorities and ongoing crises in the health care system are subjugating investment in British Columbia health promotion and prevention initiatives.
- Financial support for volunteers, nonprofit organizations and frontline workers is diminishing at a time when more and more is being expected of them. Their efforts are severely compromised by restrictive funding criteria, lack of funding and inefficient coordination of existing funds.
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